Download Ebook Build a Brand Like Trader Joe'sBy Mark E Gardiner
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Build a Brand Like Trader Joe'sBy Mark E Gardiner
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Want to create a cult of customers devoted to your own brand? Then you need to read "Build a brand like Trader Joe's" Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising.
- Sales Rank: #1270555 in Books
- Published on: 2012-08-19
- Original language: English
- Dimensions: 8.00" h x .44" w x 5.25" l,
- Binding: Paperback
- 174 pages
About the Author
Mark Gardiner is a partner and communications strategist for the advertising agency re: (www.revolutionaryoldidea) based in Kansas City. He was the subject of the acclaimed documentary film One Man's Island, and the author of memoir Riding Man, currently in development as a feature film.
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